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Monthly briefing

What changed in AI this month

A practical filter on what's happening in AI, written for UK small business owners. What matters, what to watch, and what you can safely ignore.

📅 August 2026
Worth watching

ChatGPT's free plan just got 62% more accurate, and unlimited chats land next week

OpenAI has quietly made ChatGPT's free plan meaningfully better: a new default model with 62% fewer factual errors, unlimited text chats, and a Think button for harder questions. Not all of it is live yet, here's what's actually available this week versus next.

What to do: If you or your team use ChatGPT's free plan, there's nothing to set up, you're already on GPT-5.6 Luna. Check back the week of 10 August for unlimited chats and the Think button before deciding whether it's worth a proper look.
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Matters now

31% of UK small businesses now use AI. Growing firms are more than twice as likely to be among them.

A new survey of 1,000 UK small business owners puts real numbers on where the country stands on AI: 31% using it, 48% having ruled it out or decided it's not relevant, and a big gap between sectors. Growing businesses use AI at more than double the rate of shrinking ones.

What to do: Check where your sector sits. If you're in IT, marketing, finance or legal, 34%–65% of similar businesses already use AI. If you're one of the nearly 30% who say you don't know what AI could actually do for your business, that's worth fixing regardless of sector.
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Matters now

54% of UK businesses say AI created jobs this year, the confidence drops fast once turnover falls below £10m

A new survey gives a genuinely positive answer on AI and jobs: 54% of UK businesses say it's created new roles. But the confidence, and the money, concentrate hard at the top of the size scale, worth knowing before you compare your business to the headline number.

What to do: If you see AI investment figures in the press (this survey's average is £25k–£250k a year), check whether they're whole-sample averages before treating them as a budget benchmark. They usually describe the survey's biggest firms, not a business your size.
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This briefing is updated in the first week of each month by Greg Shaw. AI Growth clients receive a longer, personalised version.

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