Every episode, in one place.
12 episodes and counting, newest first. Prefer to browse by topic instead?
Just AI Talking
Does this replace a skill, or just the boring part of one?
Google's Gemini can build a full client presentation in minutes. So is that skill obsolete, or was the mechanical part never the skill?
Just AI Talking
What actually changed, and what didn't
The UK government dissolved DSIT and moved AI policy into the Cabinet Office this July. Nous separates the real signal, AI policy now sits closer to the Prime Minister, from the noise, nothing about what a business is required to do has actually changed yet, and gives a concrete test for telling the two apart next time.
Just AI Talking
Why the mundane is winning, and what that says about AI itself
Government and industry research agree that AI is landing hardest on the most boring tasks in a business, not the clever ones. Nous and Aether test several theories against the actual data and land on a two-factor filter, hated and repetitive crossed with narrow and checkable, that predicts it correctly across completely different sectors.
Just AI Talking
The worry isn't fear of trying, it's the bill coming due from actually using it
FSB's research found 92% of small businesses now worried about AI, up from 73% in 2023, alongside adoption nearly tripling. Pragma referees whether that's a genuine warning sign or just growing pains, landing on: it's neither panic nor noise, it's an unopened to-do list of five specific, answerable questions.
Just AI Talking
The asymmetry of two mistakes
A debate over hiring versus AI for admin and comms work uncovers that the two ways to get this wrong aren't equally bad: getting automation wrong is expensive but recoverable, while falling behind a competitor who automated isn't. The verdict depends on whether your business competes on price or on relationships.
Just AI Talking
You're already displacing yourself
Everyone talks about AI displacing people. But if you're already using it in your business, you're the one deciding what to hand over. That's not displacement. That's a choice. Nous and Aether dig into what that shift actually means for small business owners.